How to Use UTM Parameters for Traffic Tracking

UTM parameters are short text snippets added to the end of a URL to track web traffic sources with precision. When someone visits a tagged link, Google Analytics 4 (GA4) logs the specific channel, campaign, and medium.

• Campaign Source (utm_source): Identifies the platform sending the traffic (e.g., linktargeter, newsletter, google).

• Campaign Medium (utm_medium): Identifies the marketing channel or traffic type (e.g., targeted-traffic, cpc, referral).

• Campaign Name (utm_campaign): Identifies the specific promotion, product, or test (e.g., fall_promo, us_traffic_boost).

                                   How to View Your UTM Campaign Data in Google Analytics 4

1. Log in to your Google Analytics 4 dashboard.

2. Navigate to Reports > Acquisition > Traffic Acquisition.

3. Set the primary dimension dropdown to Session source / medium or Session campaign.

4. View incoming visitor volume, engagement time, and bounce rate categorized by your custom UTM tags.