Backlinks are an important part of SEO.
If you want to get to the first page of Google search results…
… and stay there, you need backlinks.
Until a few years ago, you could rank for any keyword with low-quality spam links.
But that is no longer the case.
Google is getting smarter every day.
It’s no longer about the number of backlinks.
The quality of your backlinks matters more than the quantity.
The bottom line?
If you want to get to the first page of Google search results, you need high-quality backlinks.
So, in this guide, I will share with you 3 smart ways to get high-quality backlinks for your website.
Let’s dive in:
Guest Posting is one of my favorite link building strategies.
It’s my favorite because it gets you more than just free backlinks.
When you publish a guest post, you also get a lot of exposure for your blog.
Not only that, it also helps you gain more authority in your niche.
Don’t know what Guest Posting is?
In simple words, you find someone who reaches your target audience and then publish a post on their blog.
Why would blog owners accept your guest posts?
Because they have a hungry audience they need to feed regularly.
And when you write a guest post for them, you not only save them resources but also help them fill their content calendar.
Here’s how you can build backlinks using Guest Posting:
Step #1: Find High-Quality Relevant Blogs
This is the most important part of this strategy.
If you don’t do this right, nothing else matters.
If you want the backlinks you get to really make a difference in your rankings, you need to find high-quality blogs that are either in your niche or closely related to your niche.
Here’s what I mean:
If you write about Fitness, getting a link from a site about Automobiles won’t be worth anything.
Relevancy is really important.
So, to find blogs that are in your niche and are relevant to your blog, use one of the below search queries in Google:
- Keyword “this is a guest post by”
- Keyword “guest posting guidelines”
- Keyword “become guest writer”
- Keyword “write for us”
Simply copy and paste these search queries in Google and replace “Keyword” with the name of your niche.
So, if you own a site in the Weight Loss niche, here’s what your search would look like:
As you can see in the above screenshot, Google returned more than enough blogs that accept guest posts and are in the Weight Loss niche.
Step #2: Make a List of High-Quality Relevant Blogs You Want To Target
Now, from the Google search results, make a list of as many high-quality blogs in your niche as you can.
Here’s what a high-quality blog will look like:
- Good Design: If the site looks spammy or uses a really ugly design, just don’t add it to your list. Chances are it will do more harm than Good to your SEO.
- Gets Some Engagement: A blog that publishes high-quality content will always have at least a few comments on almost all their posts. If the blog doesn’t get a single comment on almost all their posts, then you don’t want to add this blog to your list.
- High Moz DA (Most Important): Moz’s Open Site Explorer is a free SEO tool. They have an internal ranking system that ranks sites according to the quality and quantity of its backlinks. If a blog has a high Domain Authority, then Search Engines probably view it as a high-authority blog and it probably gets a ton of traffic. You don’t want to add any site to this list that has a domain authority of less than 30. The higher the domain authority of a site, the higher the quality of the backlinks you get.
- Blogs That Allow Editorial Links: Check a few guest posts on the blog to see if the guest authors were allowed to link out to their own site. If they bury your links at the end of the post content or in the author bio, then those aren’t the sites you want to waste time writing a guest post for if you are doing it to build some links.
Once you have a list of at least 30 high-quality blogs, we can move on to the next step of actually pitching a guest post.
Step #3: Send a Pitch
Now that you have a list of high-quality sites you want to target, we can get started pitching them a guest post.
Here’s an email template you can use when pitching a guest post:
I have been following your blog for a long time. And I love the content.
Keep up the great work!
I’m writing to you because I’d love to contribute a guest post on your website, [Website Name].
To give you an idea of the quality I’ll bring to the table, here are a few of my recently published posts:
Here are a few guest post ideas for you to consider:
[Content Idea 1]
[Content Idea 2]
[Content Idea 3]
Looking forward to hearing back from you.
[Your First Name]
The more websites you pitch, the higher your chances of landing your first guest posting gig.
If you don’t receive a reply within five days, feel free to follow up.
Website owners like you and I are busy people and get dozens of emails every day. Your email might get buried under dozens of others. Following up makes sure they not only see your message but get another chance to respond if they couldn’t the first time.
Getting your first guest post gig can be hard.
So, don’t give up until you have sent at least 30-40 guest post pitches.
Once you have a few guest posts under your belt, things will get much easier.
You will be able to use them as your portfolio.
When a blogger sees your guest posts on other popular, high-quality blogs in her niche, she will be more likely to work together with you on a guest post.
Step #4: Get Those Juicy Links
Most blogs will let you place a link or two in your author bio.
But those aren’t the links you want.
You should try to get editorial links.
Editorial links are the links in the main content of the blog post.
These are the links that will help you the most in terms of SEO.
Now, I am not saying that links in your author bio aren’t worth anything.
But the higher the position of a link on the page, the better.
In simple words, getting a link from the introduction of a post is far better than getting a link that is buried down in your author bio.
Get Links From Resource Pages
This is one of the fastest ways to build high-quality links for your blog.
With this strategy, in most cases, you won’t have to create any new content.
Here’s the basic gist of this strategy:
You find a resource page related to your niche and ask the blog owner to link to a post/page on your site that adds value to that resource page.
Here’s how to implement this strategy:
Step #1: Find Resource Pages
The first step for this strategy is to find a few resource pages that are related to your blog.
Resource pages are basically a list of resources that a website recommends on a particular topic.
To find resource pages in your industry, use the following search terms:
- Keyword “Resources”
- Keyword “Recommend Resources”
- Keyword + “Useful Resources”
If you are in the WordPress niche, this is what the Search Results will look like:
As you can see in the above screenshot, Google returned dozens of resource pages that are related to WordPress.
Now, just like we did in the last strategy, make a list of high-quality resource pages and move on to the next step:
Step #2: Ask For a Link
Now that you have a list of resource pages related to the content on your website, you can ask the owners of these blogs for a link.
Now, for this strategy to work, you will need a blog post that will add value to the resource page you are asking a link from.
Here’s what I mean:
If you are asking for a link from a resource page about Weight Loss, it will make sense to ask the blogger to link to a page like “5 Ways To Get Rid of Post Workout Cravings”.
Use the following template to ask the owner of the site for a link:
Hi [Name of The Blogger],
I just came across your awesome resource page on [Topic]:
[Link to the resource page]
Since you are an authority on the subject, I thought you would be interested in checking out my recent article on [Topic]. It’s an in-depth article and will add a ton of value to your resource page.
Here’s the link to the article:
[Link To Your Article]
Broken Link Building
This strategy takes some time and effort to implement.
Here’s how it works:
You find a broken link on a website and then ask the website owner to link to a page on your site that is similar to the one that is broken.
Here’s how you should go about doing this:
Step #1: Find Some Resource Pages
If you haven’t already made a list of resource pages related to your industry, I highly recommend you do it now. Because this strategy will only work if you have a list of resource pages in your industry. So, if you don’t already have a list, do so using the instructions in the last strategy.
Step #2: Find Broken Links on These Resource Pages
To find broken links on a page, you will need the free Link Miner Google Chrome Extension.
Once you install it, open up a resource page from your list and click the Link Miner extension.
The extension will start looking for broken links:
Once the extension is finished looking for broken links scroll down the page and look for links in red:
The links that are red are broken links.
Once you find a broken link, you need to create a page that is similar to the broken one:
Step #3: Create a Similar Page On Your Site
If you already have a page that is similar to the broken one, you can skip this step.
If you don’t, you will need to create a page that is similar to the broken page on your own site.
To do this, first visit Archive.org and enter the URL of the broken page in the search box:
Now, you will see a list of dates when the page was last modified or available:
Click any date that is blue and it will display the older version of the broken page.
Now, you can either create an original piece or rewrite the old page in your own words.
While you could just copy and use the content on the old unavailable page, it is unethical and might cause copyright infringement.
Step #4: Ask For a Link
This is the final step of this strategy.
Use the below email template to reach out to the website owner and ask him to link to your page instead of the old broken page:
Hi [Blogger Name]
I just came across your resource page on [Topic].
I am reaching out to let you know that I found a broken link on your page.
Your page is linking out to [Broken URL]. This page is no longer available.
I recently wrote a similar piece of content on my own site.
Here’s the link if you want to check it out:
[Link To Your Page]
I think this will be a perfect replacement for the broken link and will add a ton of value to your resource page.
All of these strategies will help you get dozens of high-quality backlinks.
Instead of trying all of these at once and failing, first, try one that you feel comfortable with and then move on to the next one.
If you have a high-quality resource on a topic related to your industry, find resource pages and ask the owners to add a link to your page.
What are your favorite link building strategies?
Let me know in the comments section below.
Mohit Gangrade is a freelance writer and internet marketer. He writes about SEO and Content Marketing.