It’s a proven fact; online businesses are growing faster than physical stores. Today, there are many shops, artisans, bloggers and others who are starting to market their products and services via the internet.
Not only optimizing a site to make it faster will satisfy users, but also ensure better SEO on search engines.
How to go about having a successful e-commerce site? Follow our guide to build your e-commerce site to put the odds on your side to develop your online sales activity.
1. Choose the right ecommerce platform
If you want to sell online, the first thing to do on your to-do list is to choose an ecommerce platform.
An e-commerce platform is simply a type of website that allows users to buy your products or services and make purchases without leaving your site. This also lets you know that a new command is entered.
In short, it's your all-in-one online sales solution.
If you want to learn how to sell online, you really can not do it without a quality eCommerce solution at your disposal.
Choosing the right ecommerce platform can make the difference between the success and failure of your entire online store.
After all, you do not want to have to deal with transaction issues, the disappearance of customer orders, and the incorrect configuration of shipping details; and do not even get into security vulnerabilities.
2. Do not neglect mobile users
In reality, it's not just about “not neglecting” mobile users...
In fact, you should start with mobile in the first place!
It may seem surprising, but the mobile is essential to learn to sell online. The fact is that more people access the Web using mobile devices than desktop computers and laptops combined. Here's how 2017 data plays out:
But that's not all there is in mobile history.
Nowadays, Google also takes the mobile more seriously than the office. In one of the latest updates to their algorithm, Google decided to make their "mobile index" the primary index for the entire search engine. It simply means that Google is now using mobile content on your site to determine the position of your search engine.
In other words, if your store does not display correctly on your mobile, you're basically screwed. Excuse the outspokenness.
Fortunately, the platform we always recommend to every new ecommerce store owner - Shopify - is as optimized in terms of mobility as possible, so you do not have to worry about that. If you're on something else, like a self-hosted tandem of WordPress and WooCommerce (which is also a popular solution), you need to make sure everything is going well on your mobile.
To check if your website works on mobile, use Google's own software. Mobile usability tool. Just enter your web address and see the results.
If what you see is not optimistic, you should think about changing the design of your store if possible (here is some more information on the subject). If the design can not be changed easily, consider completely changing the e-commerce platform.
Why photos matter
Your customers will remember 80% of what they see and a staggering 20% of what they read.
Great Product Photos If you want to have an online business that will not disappoint you, you must also focus on design.
Cool photo checklist:
Ø use a white background to let your product stand out
Ø Choose an imposing size to capture the interest of your user and let them know exactly what they are buying.
Ø Enable zoom so your customers can see every detail.
Ø provide product photos from all angles.
Ø If you do not want or do not have the right equipment, hire a professional photographer (unprofitable if you sell hundreds of items)
- Improve the navigation of your site
You want to offer stress-free browsing; allowing visitors to easily find what they are looking for, because if they do not find it, they can not buy it.
The following strategies are easy to apply and have proven to be very effective:
a) Add a category “What’s new” Your old customers will want to see your latest collection. They do not want to go through old things while looking for new products. Include a “New Products” tab in your main navigation to make it more visible and to encourage new visitors to stay on your site.
b) Have a “recently viewed” feature it’s not boring to look for something and decide to revisit a product you’ve seen in a few clicks, but finding it is not so easy. The user has options: Use the Back button, go back to this category, or check the browsing history.
4. Have a unique idea
When you enter e-commerce, you join a very competitive market where it is easy to drown among thousands of other shops that are all alike.
That's why it's so important to create a unique presence and to offer something that your competition does not have or does not present in the same way as you.
To make things easier for you, take a look at sites like Pinterest, Instagram, Amazon or Etsy, and see what's new, what's exciting, and so on? Think about what you can do to create a similar atmosphere and use it to present your business effectively.
Visit these sites to find what's fashionable:
o The cool hunter
5. Develop a successful SEO strategy
If you want to learn SEO, you will quickly discover that the subject can be really intimidating. There are hundreds of different SEO factors - simply: the elements that have an impact on the SEO of your site - and their mastery is almost impossible.
For starters, you should know that there are more than 2.2 billion Google searches per year, and that 90% of users only click on the first three results.
• Here are some tips on SEO to help you get started.
First order of the day:
a) Optimize your product page.
It means using keywords, but not to the extent that you end up overloading your content. The relevant product keywords in your headers and alt image tags should be enough to improve your ranking and help you sell online.
b) Use friendly URLs.
The visitor does not want to see a trillion characters, so again you should use the keyword you are trying to rank and very little else. Keep it clean and friendly!
c) Make the most of user-generated content.
It costs you nothing and also provides new and unique content to search engines. Add social media plugins and allow users to quickly review the products they have just purchased.
d) Avoid duplicate content.
Archives, tags, incorrect pagination and even basic product filtering generate duplicate content and move your site down.
You can avoid such problems by consulting the settings of your e-commerce platform. If you use WooCommerce, you can fix most duplicate content issues via the Yoast SEO plugin.
If you are on Shopify, the platform itself should fix this problem.
If you use another solution, you may need to use your robots.txt file and make the necessary adjustments manually.
Apart from that, it makes sense to write your own unique product description instead of using the one provided by the manufacturer. Google will notice and distinguish you from your competitors who use the same product text.
e) Keep pages containing articles out of stock?
Do not delete these pages, especially if you give them a high rank. Instead, view related products or your latest collection.
f) Have a well thought out internal link system.
This will reduce your bounce rates because users have something to click on. Recent studies show that 69% of people base their browsing on these links. Do not complicate it too much; try to think from your visitor's point of view. What would be relevant to them?
g) Link to other sites.
In spite of random rumors that you might have heard, the links will not ruin your rankings. Instead, it will show visitors that you want to provide useful content and that connecting to external sources does not bother you. This will describe you as authentic and reliable.
h) Use Analytics.
It's a bit obvious. You simply can not afford to use Google Analytics to have a deeper knowledge of everything that goes on in your online store.
I do not know where to start? Look at this overview of Google Analytics 10 resources for e-commerce. This will help you keep track of what's going on in your store.
Who does SEO?
When it comes to high-end SEO versus online sales, Zappos is the perfect example.
6. Target the right visitor with the right product
Product recommendations offer a personalized shopping experience and can increase the value of your order by up to 40%.
In other words, you can not afford not to use this strategy. Of online shoppers in the UK, 53% like to see the recommended products based on the history of their previous purchases.
Amazon was among the first retailers to implement this solution successfully and eventually everyone jumped on it.
This infographic is an illustrated story of Amazon's early 20's and shows some of the strategies used by Jeff Bezos to entice the customer to click on the "Add to Cart" button with more zeal.
7. Use Live Chat to help potential customers make decisions faster
Although the eCommerce space is more powerful than ever, nothing beats that human interaction you have in a store. If you do not believe me, just look at the data. For example:
In your opinion, what percentage of online shoppers agrees with this statement:
One of the most important features of a website is answering the questions of a living person while I am shopping online.
The answer is 44%.
If you want to take advantage of it, there is no better way to do it than to get a "live chat" feature installed on your site.
Here is our comparison of the best live chat solutions for e-commerce.
At the same time, you want your live chat to be proactive and invite the visitor to interact with it.
As a general rule, place your live chat button in the most visible place. You want it to be visible at all times, whether the user is scrolling or reading a product review.
Live chat stats:
• 31% of online shoppers are tempted to buy from a live chat site.
• 46% thinking live is the ideal means of communication.
• 62% of buyers who used live chat are more likely to buy again on the same website.
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